The anticipation and excitement always builds as we investigate what the upcoming trends will be. These trends are to keep you as a fragrance enthusiast, informed and inspired!
The Individualist
Fragrance shoppers are in pursuit of more niche and even personalized creations. Where they either get to create their own masterpieces, or contract the services of a perfumer. Perfumes will include more rare ingredients moving away from conventional as we know it.
Take ‘Note’ of These Ingredients
The allure and sensuality of Oudh wood continues to grow. There has also been a sharp rise in the use of this ingredient not only in the traditional eastern fragrances but also the western market. The grace of Violet as a long-time classic remains. Taking on a soft and tender approach. Lighter woody, powdery notes and even gourmand salts are being used in recent releases.
His & Her – The One
Traditionally men and women have preferred exploring fragrances that are intended for them. There is however a significant shift in the rise of Unisex Perfumes. Combining the floral and more masculine notes, therefore resulting in a wonderful fusion of ingredients.
Story Telling is the Future of Fragrance Sales
As the online perfume sales industry is increasing, to guarantee a competitive edge, perfume houses are using creative storytelling techniques to evoke desires and to draw you into a story too hard to resist. A story where you can identify with the emotions, personality, destination or event.
The Demand for Natural Perfumes Rise
With the focus being more on overall wellness consumers are starting to demand more transparency on ingredients used in perfumes. This includes ingredients advocating mood boosting, anti -aging and weigh loss!
The Advancement of Chemistry will become a Game Changer
As more awareness is being placed on the limiting resources in our environment, the cost of harvesting and climate change, more funds are being directed towards researching the creation of synthetic ingredients. Offering variety, the rise of new exotic ingredients that can’t be created in nature and in many cases cost reduction.
Not Such a Celebrity After All
Celebrity fragrances have been lucrative in the past. However, at Christmas there was a dramatic drop of celebrity perfume gifts sets by 42 percent compared with the year before while designer labels Yves St Laurent, Armani and Lancome rose. According to Teresa Fisher, a senior account manager at NPD UK, the perfume market had grown by £16.8 million in 2016 owing to an increase in sales of couture designer brands such as Dior, and niche perfumes or those priced at £150 and above. It appears that the celebrity perfume market can be fickle where these perfumes come and go with film stars replaced by younger music icons! In conclusion Olivier Creed shares that “Fragrance is an art. like sculpture, like cuisine, a creative endeavour. Smelling a fragrance you love changes the way you feel”. May your perfume of choice make you feel not just wonderful but extraordinary!