These are provided by Diana Rankin who started Perfume Power in 2011, initially importing a perfume range from the East. Since then, she has experienced the challenges and pitfalls of launching new products, including marketing, sales, customer service, and brand awareness. She assists and guides others based on these learnings.

Who can benefit from our advisory services?

  • Those starting a fragrance business but are unsure where to begin.
  • Existing fragrance businesses that would like to improve their sales turnover but are struggling to identify the best methods for their offering.
  • Struggling fragrance businesses that possibly need an overhaul with regards to branding, offering, logo, and business name.
  • A successfully run fragrance business that may wish to improve the perfume sales training methods of their representatives to take the business to the next level.

What areas are generally explored during the meetings?

  • Mini business audit questionnaire of overall business operations.
  • Brainstorming exercises to facilitate creativity, inspiration, and problem solving.
  • Recommendations on suppliers.
  • Reviewing marketing, customer service, and sales strategies.
  • Advice on possible improvements and overall recommendations.
  • Assessing personal branding and leadership styles.

How do these meetings take place?

These meetings can take various forms including face-to-face, digital conferencing (e.g. zoom), or telephonic meetings.