Sometimes a scent is more evocative than a photo or an image. It is a primer for sensation, emotions, desires, uncontrollable atmospheres, Déjà Vu’s that flood and wrap us like honey, until they make us drown in an unrepeatable moment of wellbeing… olfactory hallucinations that lead us anywhere: to the North of any South, to the East of any West…

– Profumum Roma

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