2018 Fragrance Trends

Take note The exquisite colour violet, beautifully linked to the massive comeback of the fragrance note – lavender – is the picture of tranquility in the vastness of the lavender fields in Grasse. Top fragrance brands Guerlain and Jean Paul Gaultier being the front runners in this trend. Not to be dismissed, Oudh inspired fragrances […]

We have some exciting news to share with you!

We have some exciting news to share with you! My personal journey since I started Perfume Power in 2011 has been full of beautiful learnings which I see as fragrant gems. Growth has come in meeting amazing clients, experiencing gorgeous products and better understanding the e-commerce industry in South Africa. As Perfume Power has evolved […]

What Personality Style Do You Use When Choosing Perfume?

What Personality Style Do You Use When Choosing Perfume? I have always been fascinated by what influences my clients buying decisions. Having specialized in personality assessments this has only fed my intrigue more. Behaviour, attitudes and motivators will play a significant role in buying decisions. This is however very broad. According to a study done […]

Emotions in a Bottle

The benefit of story telling and perfumes This weekend I came across a perfume that was described as being chaotic.  With the intention being to align the perfume with our everyday lives. Bringing about positive and negative emotions, happy and sad feelings, slow and fast paces and stress or calm were also major attributors. Capturing moments […]

7 Top Fragrance Trends You Need to Know for 2017

The anticipation and excitement always builds as we investigate what the upcoming trends will be. These trends are to keep you as a fragrance enthusiast, informed and inspired! The Individualist Fragrance shoppers are in pursuit of more niche and even personalized creations. Where they either get to create their own masterpieces, or contract the services of a perfumer. […]

Festive Fragrance Shopping Experience

The Scentroom in Somerset West, is a sanctuary to explore scent, taking your time and breathing in fresh air. This is no ordinary scent experience! You will leave feeling fragrantly pampered or know that your loved ones will be too! To add to the festivities; lucky draws, discounts and surprize gifts will be the order […]

21 March International Fragrance Day Competition

21 March International Fragrance Day Competition Why Celebrate Fragrance Day? The question should rather be why not? We celebrate pet day, coffee day and laughter day. Did you know that based on research our sense of smell is the most underutilized sense of all the senses? Yet the power and pleasure experienced from scent can […]

2016 FRAGRANCE TRENDS by Industry Experts

We only need to look through our clothing cupboards, makeup draws and diet books to know that yearly trends change! This is no different for the essential accessory of fragrance. Fragrance steps into the gourmand’s kitchen garden According to the experts from top fragrance houses which are members of IFRA UK, this season, our noses […]