Author Archives: Perfume Power

The Scent of Love – Create your very own fragrance

Fragrance memories are a wonderful way of connecting with your lover. Smelling a scent or elements of one that your partner wore when you first met can flood your mind with memories and make you feel the same delirious way you did back then. If you have never really worn a fragrance why not start making […]

What Personality Style Do You Use When Choosing Perfume?

What Personality Style Do You Use When Choosing Perfume? What influences my client’s buying decisions has always fascinated me. Having specialized in personality assessments this has only fed my intrigue more. Behaviour, attitudes and motivators will play a significant role in buying decisions. This is however very broad. According to a study done by Mark Snyder of […]

Emotions in a Bottle

The benefit of story telling and perfumes This weekend I came across a perfume that was described as being chaotic.  With the intention being to align the perfume with our everyday lives. Bringing about positive and negative emotions, happy and sad feelings, slow and fast paces and stress or calm were also major attributors. Capturing moments […]

7 Top Fragrance Trends You Need to Know for 2017

The anticipation and excitement always builds as we investigate what the upcoming trends will be. These trends are to keep you as a fragrance enthusiast, informed and inspired! The Individualist Fragrance shoppers are in pursuit of more niche and even personalized creations. Where they either get to create their own masterpieces, or contract the services of a perfumer. […]

Festive Fragrance Shopping Experience

The Scentroom in Somerset West, is a sanctuary to explore scent, taking your time and breathing in fresh air. This is no ordinary scent experience! You will leave feeling fragrantly pampered or know that your loved ones will be too! To add to the festivities; lucky draws, discounts and surprize gifts will be the order […]

Celebrate Your Womanhood Event – 13 August 2016

A time out for you to be pampered, cherished and empowered. Our lives as women are busy, complex and sometimes rushed, whether in our businesses or managing our families. Often, everybody else and situations take the front seat. At this event, we invite YOU to take the front seat. Furthermore being entertained and educated by […]

21 March International Fragrance Day Competition

Why Celebrate Fragrance Day? The question should rather be why not? We celebrate pet day, coffee day and laughter day. Did you know that based on research our sense of smell is the most underutilized sense of all the senses? Yet the power and pleasure experienced from scent can be phenomenal. Internationally, 21 March has been identified […]

2016 FRAGRANCE TRENDS by Industry Experts

We only need to look through our clothing cupboards, makeup draws and diet books to know that yearly trends change! This is no different for the essential accessory of fragrance. Fragrance steps into the gourmand’s kitchen garden According to the experts from top fragrance houses which are members of IFRA UK, this season. Our noses […]

Beat the heat and prolong the floral essence of your favourite summer scents.

Guidelines on wearing perfume during summer months: 1) What happens to your perfume? As with most cosmetics, something happens when the weather is a bit like a furnace. Heat causes your perfume initially to become dramatically alive but then the alcohol evaporates quickly. This will cause your perfume to fade quicker, with regular application being […]

Who doesn’t love a bit of beauty that gives back……

Perfume Power is very excited to announce our partnership with Trilogy, internationally renowned natural skincare company and So They Can a non-for Profit Organisation that is based in Australia. For some time now we have been searching for a high quality perfume product. Which can give us an opportunity to give back to communities in Africa that are […]