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Perfume Sales Training Workshop
March 28, 2020 @ 9:00 am - 4:00 pm
R1650
“Each sale is a unique adventure where you are alone. Although our training, our knowledge and our aptitudes are essential for success, the most precious gift we have is our open-mindedness.” (Parisian Sales Consultant)
Due to the outbreak of the Corona Virus this workshop has been postponed. We thank you for your understanding and support. We have other workshops scheduled for later in the year ensuring that our clients still have the benefit of enjoying our perfume workshop experiences.
Are you ready to take your fragrance sales turnover to the next level? Are you tired of applying sales techniques that are just not working? Well-informed consumers have come to hold great expectation of sellers – they expect knowledge of perfumery and they look for comfort and helpful advice for their needs. With aggressive competition and over 1000 new perfumes released annually, fragrance businesses have to embark on a new customer-centric sales approach that will make a difference to staff morale and in doing so, influence business success. Perfume Power offers a sales roadmap that facilitates this approach.
What does the workshop cover?
- Assessing Consultant Attitude, Passion and Confidence
- A Brief History of Scent
- Fragrance Trends and Analytics 2020 and Beyond
- Biology of Fragrance: Memories and Emotions
- The Significance of Scent in Every Day Life
- The Psychology of Fragrance Selection
- Cultural Attitudes Towards Scent
- Basic Perfume Knowledge: Fragrance Classification, Fragrance Notes and Perfume Personality
- Selling Techniques; Focusing on Client Motivators, Client Profiling, Asking the Right Questions
- Buying Objections
- Role Plays and Peer Feedback
- Scent and Storytelling – The Words We Use
- Associate Relationship Marketing
- Monthly Disciplines to Maintain Relationships and Encourage Repeat Sales
- Useful Fragrance Industry Resources
Who should attend the public workshop?
Home grown fragrance business owners and their staff; retail store consultants from fragrance houses and pharmacies; and individuals looking to start a fragrance business. (In-house corporate workshops by arrangement).
About the Trainer
In 2011 Diana Rankin owner of Perfume Power embarked on selling an international perfume range in South Africa. Having personally experienced the challenges and pitfalls of various sales techniques, she made it her mission to research and apply customer focused sales methods that result in success and sustainability. Diana has had the privilege of working with the Fragrance House of Dior; and Shimansky Jewellers on their My Girl Eau de Parfum. As a fragrance specialist Diana has also presented various perfume making experiences to corporates such as Rand Merchant Bank, MTN, Unilever, Nedbank, Rennies Travel, The Foshini Group and Cathay Pacific Airlines.
What does the workshop include?
A comprehensive workbook with a practical and integrated presentation. A light lunch with refreshments. Each attendee will receive a certificate of attendance.
Event Ticket Booking Terms and Conditions:
- Payments can be made via EFT, Credit Card and SnapScan using our secure online payment system via PayFast. On receipt of payment, a ticket will be released via email.
- Tickets will only be confirmed as booked on receipt of full payment of the stipulated ticket amount. If EFT has been selected as a method of payment the ticket will be reserved for 48 hours after which it will be released in the event of non-payment.
- No payments will be accepted during the registration at the event venue. Payments need to be made prior to the event within the RSVP dates stipulated.
- The venue address may be changed at the discretion of Perfume Power. Guests will be notified of this timeously.
- Refunds: Perfume Power does not offer refunds for non-attendance or cancellations. Clients are however welcome to invite a friend or colleague to attend in their place. This needs to be communicated with Perfume Power prior to the event via email to info@perfumepower.co.za
- Apologies but no kiddies under the age of 13 are to accompany parents at Perfume Power events.