A new year and the change of digits brings with it reflection and contemplation of the year that has been and the one to come. We have so much to look forward to when it comes to trends relating to fragrance, foods, clothing, décor, cosmetics and business. For the purpose of this article however fragrance is our passion and we hope to offer some 2020 vision with perfect, high definition clarity.
Trends can never be looked at in isolation. Many factors influence fragrance trends from the environment, politics, economics, health, age, cultures and pantones.
The last year has seen a dramatic focus on ethical farming practices, use of labour and authenticity in ingredient application. Stronger relationships have been fostered between the perfume houses and farmers of the raw materials. The future is discussed and planned together not in isolation.
2. Healthy options
The internet has exploded with health concepts of natural and this is ‘better for you’ as an introduction to new ingredients. Looking closely at what could be harmful chemicals and allergens. The rise in essential oil applications, veganism, cannabis, charcoal and superfoods has impacted how perfumes are made and the ingredients used. This not only applies to perfume but also soaps, air diffusing scents and candles. This is driving the mood that is created by the perfumes.
3. Packaging and re-usability
One just has to look at how our food stores are changing their approach towards packaging. It is no different to perfume bottles and boxes. There is a drive towards simplicity, convenience and re-usability. Perfume houses are looking at re-filling as opposed to second purchases of new bottles. Packaging used is also taking the environment into consideration with materials used.
4. Unique and customization
Here being like the Jones does not apply. The market is looking for personalization and niche. These perfumes can’t be found in your mainstream stores but in exclusive boutiques or perfume houses that craft bespoke perfumes after experiencing an in-depth profiling session. Being different and exclusive is the image that is desired here.
5. Fragrance convergence
A trend that has gained traction over the last few years. The His and Her concept is no longer so gender specific. Unisex is vogue and more inclusive as opposed to the traditional compositions of the past.
6. Ingredients to look out for
The ingredient trend this year will be woody scents, specifically the Fougére family will return with some touches of modernity proposed by the dry amber from the fern. However, the protagonist will be the white flower– very feminine, sensual, powerful and captivating. While fragrances themselves are becoming more globalized, it is more and more common to find oriental notes in occidental perfumery for example oud, incense and saffron. Almond is also being appreciated in many new masterpieces. Perfumes are also being created more intense for quality and longevity requirements.
7. Pantone classic blue
Each year trend enthusiasts wait with bated breath as to what the pantone colour of the year announcement will be. This year it is Classic Blue Pantone 19-4052. A great deal of thought and research is done in coming to this decision. Leatrice Eiseman, executive director of The Pantone Color Institute, added, “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
The question has to be what does Classic Blue smell like? The official Classic Blue as described by Pantone is a “contemplation of where sky and sea meet;” Another interpretation: Classic Blue has an earthy, floral musk scent. This is worth exploring more so that you can make up your own mind!