Scent Sense: Cardamom

Cardamom has been heralded as the spice of peace, functioning as a symbol of both hospitality and alliance. As such, at Persian wedding ceremonies, the groom would offer his future bride some cardamom pods, wrapped in silk cloth. Cardamom is the third most expensive spice next to saffron and vanilla. Originating in India, today it also […]

Follow these guidelines to improve the staying power of your perfume.

These could be the defining factors to falling in love with your signature scent all over again. Avoiding the disappointment of having your favorite perfume throw-off lies in choosing the correct fragrance concentration and category. Last month you were invited to complete our online Scientific Perfume Test. Many fragrance enthusiasts were surprised at the impact […]

SCENT SENSE – Cedarwood

Cedarwood oil with its grounding, tenacious, balsamic, sweet and woody odour is identified as one of the most prized ingredients used in current day perfumery. It enhances the lasting power of natural and synthetic perfume fixatives and also intensifies their odour. It combines very well with citrusy notes and often encountered in fragrances for men. […]

Perfumes don’t seem to last on me.

When interviewing clients; one of the most frequent complaints about their perfume is that their much-loved scent throws-off very quickly usually within 30 minutes to an hour. The dilemma here is whether this is actually due to a poor sense of smell or whether there are body chemistry issues lurking. There are chemicals that can […]

“Serenity is pleasant but it lacks the ecstasy of achievement” – Estee Lauder

Cosmetics pioneer Estée Lauder has been applauded as being one of the 20th century’s most successful businesswomen, with a flair for genius marketing techniques. This feat achieved by understanding her clients’ needs intricately, exhibiting a great work ethic and by always being hands-on with product launches and training workshops. Estée Lauder was born Josephine Esther […]