Fragrance Trends for 2015 and Beyond

Are you a trend junky? As with food, fashion and interiors, fragrance has its exciting and ever evolving trends. Image Credit: Hand Blown Perfume Bottle – Kaleidoscope – Harrie Art Glass It is our priority to keep you up to date with the latest and greatest of the fragrance trends for 2015 and beyond! In offering […]

The Do’s and Don’ts for your Corporate Perfume Wardrobe

For some of us perfume may just be an afterthought but for others it is a part of their daily adornment routine. They just can’t live without it! This naturally includes their place of work. Research shows that perfume in the workplace can play a surprisingly significant role: – Perfume is known to enhance moods, […]

My Best Fragrant Memory Competition

In light of International Fragrance Day being celebrated on 21 March 2015, Perfume Power will be running this awesome competition for all our existing and new fans. Do you love all things fragrant and have a story you would like to share with us? Research shows that we recall what we see with 40% accuracy […]

Using Fragrance to Ignite the Fond Festive Memories

“A fragrance is like a cat burglar in your brain, it has the key with which to pick the lock and unleash your memories.”(Perfume: Roja Dove) Did you know that your fragrance has the power to elevate your mood and to create lasting memories of visiting loved ones, an island resort, a romantic getaway or […]

Having FUN with your Fragrance this Holiday Season

Don’t leave home without your favorite perfume this holiday season! You may be concerned with traveling with the large bottle. Whether in heat, high altitude, pressured flight compartments or because your luggage is not so safe to avoid breakages. We have 4 useful tips for you to ensure that you can still have fun with […]

What Drives Your Perfume Choices?

Your best friend, boss or boyfriend enters a room; their perfume speaks for them even before they have uttered a word! Perfume can change your mood; open the flood gates to positive or painful memories and sets the tone or atmosphere. A lot can be said about you based on the perfume you wear! Our […]

Choosing the Perfect Perfume for Your Wedding Day – We can Help You!

When planning a wedding so many items land on the to-do list. The question has to be; does the wedding day perfume feature and what value is attached to this decision?. Research shows that 67% of women wear a perfume as a signature scent that they wore on their wedding day. The power in this […]

Need Help in Gifting the Man in Your Life to a Fragrance?

Spoiling your husband, partner or father to a fragrance is very special as there will always be a memory triggered by this gift. Research shows that scent carries the most powerful form of memory when compared to our other senses. It will be like an album of photography bringing back unforgettable memories of important moments […]

Fragrance Demonstrators: Your Friend or Foe?

How do you respond to a perfume demonstrator outside a store?  With happiness and anticipation, or pure avoidance behavior? The initial intention being to entice and lure a customer to try something new and stray from their signature scent! I however find myself and research has shown that it more often has a negative effect […]