Perfume Power launches The Scent Inspired Gift Collection. Fragrance enthusiasts can now enjoy their signature scent in a whole new and creative way. Enhancing scent experiences beyond the norm is a passion for owner Diana Rankin. Her decision on this beautiful collection offers clients an opportunity to more holistically appreciate the powerful benefits that scents […]
Spoiling your husband, partner or father to a fragrance is very special as there will always be a memory triggered by this gift. Research shows that scent carries the most powerful form of memory when compared to our other senses. It will be like an album of photography bringing back unforgettable memories of important moments […]
As winter approaches, soups, stews, port and red wine clad dinner tables. But for some it is also an invitation to open the fragrance wardrobe to oriental perfumes. Leaving behind the innocent florals and embracing the bold, sultry and exotic oriental fragrance notes. Perfumes are broadly classified into four groups; floral, woody, fresh and oriental. […]
Our BeeHave! perfume oils have been created specially to celebrate the wonder of honey bees. Created by Perfume Power in collaboration with The Bee Effect they are our gift to you, a moment of reverence captured in scent so you can bask in the glory of the miracle honey bees are. […]
Buying your mom a perfume should be a deeply personal and intentional journey. The memory of this scent will linger and should only create beautiful memories going forward. There are various approaches one could take to this adventure. An adventure because it should be fun, investigative, a voyage of discovery and then the exhilaration experienced […]
I had the privilege recently to observe a perfume shopping experience in a well known perfume store. A group of ladies, possibly mom, best friends or sisters were embarking on this journey together. Initially this sounds like an exciting adventure until the debate started about whether a particular perfume worked for the women that the […]
There is an impacting trend rising in the fragrance industry where gender boundaries are being blurred. Terms such as gender neutral, unisex and fragrance convergence making the headlines. Comments such as boy meets girl in perfume marketing is popular and must make us ask the question what classifies as a male or female perfume? Where […]
Emphatically not. Modern perfumery is based on the synergy of natural and man-made ingredients. Both are of equal importance to the perfumer. The ingredients for perfumes come from a number of sources, both natural and synthetic. Flowers and blossoms are the most common source, such as jasmine, rose and tuberose, among many others. Other plant […]
Take note The exquisite colour violet, beautifully linked to the massive comeback of the fragrance note – lavender – is the picture of tranquility in the vastness of the lavender fields in Grasse. Top fragrance brands Guerlain and Jean Paul Gaultier being the front runners in this trend. Not to be dismissed, Oudh inspired fragrances […]
What Personality Style Do You Use When Choosing Perfume? I have always been fascinated by what influences my clients buying decisions. Having specialized in personality assessments this has only fed my intrigue more. Behaviour, attitudes and motivators will play a significant role in buying decisions. This is however very broad. According to a study done […]
