Category Archives: Perfume tips and tricks

How best to apply, preservation, scent longevity, travel with perfume,

The affects temperature has on fragrance development

How your signature scent develops on your skin can be influenced by many factors such as general health, hormones, medication and body acidity. Another factor that is not often mentioned but which plays a significant role in enabling you to fully enjoy your perfume is temperature. An interesting observation is that the hotter the body […]

Follow these guidelines to improve the staying power of your perfume.

These could be the defining factors to falling in love with your signature scent all over again. Avoiding the disappointment of having your favorite perfume throw-off lies in choosing the correct fragrance concentration and category. Last month you were invited to complete our online Scientific Perfume Test. Many fragrance enthusiasts were surprised at the impact […]

Perfumes don’t seem to last on me.

When interviewing clients; one of the most frequent complaints about their perfume is that their much-loved scent throws-off very quickly usually within 30 minutes to an hour. The dilemma here is whether this is actually due to a poor sense of smell or whether there are body chemistry issues lurking. There are chemicals that can […]

Scent Inspiration

“Fragrance should never be worn like a thick scented choker, where the scent emanates from the neck in strong blasts like a foghorn. Rather, it should sparkle like twinkling stars, where small bursts disperse here and there, they elude us, pique our curiosity and make us want more.” – Marian Bendeth

6 rules to apply when buying your signature scent.

Global Fragrance Expert Marian Bendeth says “A new scent should inspire you to daydream, or wear different articles of clothing, or get you in the mood for an event. When approaching a perfume counter, you need to be armed with a few strategies. Buying a new perfume can be tricky as there are several factors […]

7 common perfume shopping pitfalls to avoid

Perfume is luxury in a bottle often carrying a hefty price tag. It is usually a pamper and splurge gift celebrating a special occasion, rewarding yourself or as a mood enhancer. Whatever the reason; the outcome needs to be that you fall in love with your perfume investment with no buyer’s remorse attached. 7 common […]

Dazzle foes into friends by demonstrating fragrance with flair.

How do you respond to a perfume demonstrator outside a store?  With happiness and anticipation, or pure avoidance behavior? The initial intention being to entice and lure a customer to try something new and stray from their signature scent! I however find myself and research has shown that it more often has a negative effect […]

Beat the heat and prolong the floral essence of your favourite summer scents.

Guidelines on wearing perfume during summer months: 1) What happens to your perfume? As with most cosmetics, something happens when the weather is a bit like a furnace. Heat causes your perfume initially to become dramatically alive but then the alcohol evaporates quickly. This will cause your perfume to fade quicker, with regular application being […]

Enhancing the Longevity of Your Perfume

It can be so disheartening and expensive when a perfume that you just love does not last on your skin. Understanding why this could be happening is important when offering ‘Practical Tips on Enhancing the Longevity of Your Perfume’ Your Skin is like a Canvas Approach your skin as a canvas, made up of complex chemical components of […]