Category Archives: Perfume staying power

perfume power blog image Sep 19

Why your hormones can help you pick the perfect perfume

Research shows that to a large degree it’s shifting hormone levels that dictate scent preferences over the course of our lives. There are five stages of one’s life that can mark a significant shift in perfume choices. Tenacious Teens Fifteen is the average age for girls to get their first bottle of scent, according to […]

The affects temperature has on fragrance development

How your signature scent develops on your skin can be influenced by many factors such as general health, hormones, medication and body acidity. Another factor that is not often mentioned but which plays a significant role in enabling you to fully enjoy your perfume is temperature. An interesting observation is that the hotter the body […]

Follow these guidelines to improve the staying power of your perfume.

These could be the defining factors to falling in love with your signature scent all over again. Avoiding the disappointment of having your favorite perfume throw-off lies in choosing the correct fragrance concentration and category. Last month you were invited to complete our online Scientific Perfume Test. Many fragrance enthusiasts were surprised at the impact […]

Perfumes don’t seem to last on me.

When interviewing clients; one of the most frequent complaints about their perfume is that their much-loved scent throws-off very quickly usually within 30 minutes to an hour. The dilemma here is whether this is actually due to a poor sense of smell or whether there are body chemistry issues lurking. There are chemicals that can […]

6 rules to apply when buying your signature scent.

Global Fragrance Expert Marian Bendeth says “A new scent should inspire you to daydream, or wear different articles of clothing, or get you in the mood for an event. When approaching a perfume counter, you need to be armed with a few strategies. Buying a new perfume can be tricky as there are several factors […]

The influence of fragrance on people

“The human sense of smell is often seen as insignificant, dismissed as a distant also-ran to our keen eyesight or sensitive hearing. But this sense is keener and more influential on our species than many people realize.” – Josie Glausiusz According  to Fragrance Psychologist Dr. Joachim Mensing fragrance and perfumes are offers for personal transformation; […]

Discover the fragrance notes for a sublime sun-kissed scent for spring

 “And the birds sang their songs of love. And the flowers serenaded with their sublime fragrances. And the whole world fell in love in spring!” – Avijeet Das Spring evokes a mood that makes me feel uplifted, inspired and even goal orientated. It signifies the beginning of something new and exciting. Offering a zest for […]

Think of your perfume as a form of adornment

“After women, flowers are the most lovely thing God gave to the world”. – Christian Dior I believe what Christian Dior was trying to say is that all flowers are distinctly beautiful and unique in their own way, and that’s like women too. Expressing different colours, shapes, and sizes. These flowers flourishing at different times […]

Dazzle foes into friends by demonstrating fragrance with flair.

How do you respond to a perfume demonstrator outside a store?  With happiness and anticipation, or pure avoidance behavior? The initial intention being to entice and lure a customer to try something new and stray from their signature scent! I however find myself and research has shown that it more often has a negative effect […]

The most satisfying lingering scent.

“In the company of sandalwood even thorny trees and wild weeds smell like it.” – Chokha Mela Having visited Indonesia, Thailand and Zanzibar, it was impossible not to be confronted with the rich, sweet, milky and soft classic oriental note of sandalwood. The streets were lined with elegantly carved doors, and sandalwood souvenirs filled almost […]