Category Archives: Perfume and Personality

Every perfume has a personality, how do you choose the perfume best suited to you

PERFUME POWER create your own perfume blog

Create Your Own Perfume Online with Perfume Power

As kids, most of us loved to mix different flowers to create a fragrance, and now as adults, we do the same with our perfumes. We all want a unique smell, one that people can identify us by, and now you can have it. For the first time in South Africa, you are given the […]

The Fragrance Wheel

Many of us love perfume but we can’t find our way around different scents. To most of us, many flowers smell the same, and it doesn’t seem true to say freshly cut grass has a scent. There are so many singular and combined scents in the perfume world and confusion is inevitable. The fragrance wheel […]

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Signature scents versus a scented wardrobe

With approximately 1300 new perfumes released yearly it would almost be unthinkable to settle for one perfume as a signature scent; in some instances, a lifetime. Opting for signature scents In my dealing with clients there are a number of reasons they lean towards a signature scent. There is safety in knowing what you love […]

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Why your hormones can help you pick the perfect perfume

Research shows that to a large degree it’s shifting hormone levels that dictate scent preferences over the course of our lives. There are five stages of one’s life that can mark a significant shift in perfume choices. Tenacious Teens Fifteen is the average age for girls to get their first bottle of scent, according to […]

The Scent of Desire

“I have created this perfume to dress each woman in the scent of desire, and to see each of my dresses emerging from its bottle…” – Christian Dior Elizabeth Taylor shares that the beauty of fragrance is that it speaks to your heart …and hopefully, someone else’s. Scent is deeply personal and evocative. Psychology Today […]

The scent of a winning team

There is no better way to learn teamwork than through a strong scented example! Are you looking for a unique and creative way to build your team, where staff misunderstandings and the associated emotional stressors are not the order of your day? When working alone, your decisions are solely yours; when in a group, the […]

The influence of fragrance on people

“The human sense of smell is often seen as insignificant, dismissed as a distant also-ran to our keen eyesight or sensitive hearing. But this sense is keener and more influential on our species than many people realize.” – Josie Glausiusz According  to Fragrance Psychologist Dr. Joachim Mensing fragrance and perfumes are offers for personal transformation; […]

Would you share a unisex perfume with your partner?

There is an impacting trend rising in the fragrance industry where gender boundaries are being blurred. Terms such as gender neutral, unisex and fragrance convergence making the headlines. Comments such as boy meets girl in perfume marketing is popular and make us ask the question. What classifies as a male or female perfume?. Where did […]

2018 Fragrance Trends

Take note The exquisite colour violet, beautifully linked to the massive comeback of the fragrance note – lavender – is the picture of tranquility in the vastness of the lavender fields in Grasse. Top fragrance brands Guerlain and Jean Paul Gaultier being the front runners in this trend. Not to be dismissed, Oudh inspired fragrances […]