Category Archives: Choosing Perfume

Mood scents, evocative scents, personal fragrances, signature scents, age appropriate scents, leaving an impression, perfume staying power – factors that should be considered when choosing a perfume

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Scents That Can Help You Relax in Turbulent Times

Did you know that smell is the strongest of the senses and is best able to influence brain activity? Olfactory bulbs are part of the limbic system and directly connect to the areas of the brain that process emotion and learning. This is one of the reasons why so often something that we smell will […]

The Fragrance Wheel

Many of us love perfume but we can’t find our way around different scents. To most of us, many flowers smell the same, and it doesn’t seem true to say freshly cut grass has a scent. There are so many singular and combined scents in the perfume world and confusion is inevitable. The fragrance wheel […]

PP Blog image Variety is the spice of life

Signature scents versus a scented wardrobe

With approximately 1300 new perfumes released yearly it would almost be unthinkable to settle for one perfume as a signature scent; in some instances, a lifetime. Opting for signature scents In my dealing with clients there are a number of reasons they lean towards a signature scent. There is safety in knowing what you love […]

perfume power blog image Sep 19

Why your hormones can help you pick the perfect perfume

Research shows that to a large degree it’s shifting hormone levels that dictate scent preferences over the course of our lives. There are five stages of one’s life that can mark a significant shift in perfume choices. Tenacious Teens Fifteen is the average age for girls to get their first bottle of scent, according to […]

Follow these guidelines to improve the staying power of your perfume.

These could be the defining factors to falling in love with your signature scent all over again. Avoiding the disappointment of having your favorite perfume throw-off lies in choosing the correct fragrance concentration and category. Last month you were invited to complete our online Scientific Perfume Test. Many fragrance enthusiasts were surprised at the impact […]

Perfumes don’t seem to last on me.

When interviewing clients; one of the most frequent complaints about their perfume is that their much-loved scent throws-off very quickly usually within 30 minutes to an hour. The dilemma here is whether this is actually due to a poor sense of smell or whether there are body chemistry issues lurking. There are chemicals that can […]