Author Archives: PERFUME POWER

SCENT SENSE – Cedarwood

Cedarwood oil with its grounding, tenacious, balsamic, sweet and woody odour is identified as one of the most prized ingredients used in current day perfumery. It enhances the lasting power of natural and synthetic perfume fixatives and also intensifies their odour. It combines very well with citrusy notes and often encountered in fragrances for men. […]

Perfumes don’t seem to last on me.

When interviewing clients; one of the most frequent complaints about their perfume is that their much-loved scent throws-off very quickly usually within 30 minutes to an hour. The dilemma here is whether this is actually due to a poor sense of smell or whether there are body chemistry issues lurking. There are chemicals that can […]

“Serenity is pleasant but it lacks the ecstasy of achievement” – Estee Lauder

Cosmetics pioneer Estée Lauder has been applauded as being one of the 20th century’s most successful businesswomen, with a flair for genius marketing techniques. This feat achieved by understanding her clients’ needs intricately, exhibiting a great work ethic and by always being hands-on with product launches and training workshops. Estée Lauder was born Josephine Esther […]

Scent Sense: Tulips

“Tulips are irresistible. One just becomes happy seeing these springtime bouquets explode in a rainbow of colors. They are easy to recognize and make for a comfortable flower choice. They are not too romantic, too elegant, too big or too small. They are just right, evoking coziness and a sense of security.” An often-posed question […]

6 rules to apply when buying your signature scent.

Global Fragrance Expert Marian Bendeth says “A new scent should inspire you to daydream, or wear different articles of clothing, or get you in the mood for an event.” When approaching a perfume counter, you need to be armed with a few strategies. Buying a new perfume can be tricky as there are several factors […]

Scent Sense: Frangipani

“Nothing evokes that tropical feeling like the serene scent of Frangipani” Frangipani is a timeless, colourful, fragrant flowering tree also known as plumeria and the Hawaiian Lei flower.  Native to warm tropical areas such as Mexico, the Pacific Islands and the Caribbean. Lei garlands have become a tourist tradition when visiting tropical islands such as […]

7 common perfume shopping pitfalls to avoid

Perfume is luxury in a bottle often carrying a hefty price tag. It is usually a pamper and splurge gift celebrating a special occasion, rewarding yourself or as a mood enhancer. Whatever the reason; the outcome needs to be that you fall in love with your perfume investment with no buyer’s remorse attached. 7 common […]

Scent Sense: Peach Blossom

 “Peach blossoms in affluence, paying tribute to the symphony of nature.” – Shiv Nepal Peach blossoms signify the certainty of spring, an awakening from winter’s slumber. Budding newness, abundance and incredible beauty. They are a reminder that the bees will come. The pink star-shaped little blooms recall fond childhood memories; filled with fun and energy. […]

Step up your fragrance knowledge with Perfume Power.

  Many of us have had a hair, colour and clothing analysis done, where we were guided on seasonal colours and which styles of clothing best suit our figure. Through several conversations with clients many expensive perfume purchases have been made only to find the perfume to be hidden at the back of a dark […]

Melt together the art of Ernest Beaux and the strength of Coco Chanel and so dawns the scent of a woman:
Chanel N˚ 5.

“The inventor of the most treasured name in perfume” Ernest Beaux; a French Russian perfumer boldly declared; “for me, perfumery is an art and the true perfumer must be an artist” and an artist he was. Famous for a creating style that was elegant and graceful, but with a strong character. In 1902 Beaux started […]